Saturday, October 2, 2010

Keywords and Themes for October (from Etsy's Merchandising Desk)

I've read through the "From Etsy's Merchandising Desk: October's Delights" on the Storque and have compiled this list for our team (and our blog readers). Use these keywords and themes in your treasuries and your shop, where applicable, of course!


"It is our goal to create a healthy balance between promotions for traditional holidays, seasonal changes, cultural events, and lifestyle trends."

Halloween 
blacks 
grays 
deep purples 
blood red
gothic
 dark arts
 vampires
 steampunk
anatomy
science and sci-fi
 geekery
spooky dolls
all that goes bump in the night
wicked  
Halloween decor
costumes
treats
favors
containers
party ideas
diy inspiration
ready-made accessories
makeup
jewelry
masks
celebrity references
 film and pop culture reinventions
clever play-on-word costuming
t-shirt or dress costumes
clever and cute baby and pet costumes
group options
folk and vintage decor
pumpkins
creepy DIY treats
shaped soaps 
creative spins on favors
rising trends
young, old, scary, creepy, cute, and funny

Fall and Winter Fashion
key basics
layering elements
thick fabrics
rich leathers
autumnal tones
boots and leather bags
winter accessories
outerwear components 
scarves
hats
gloves
fingerless gloves
mittens
legwarmers
cowls
cozies
coats
jackets
footwear
 equestrian style
vintage boots
booties
oxfords
geometric shapes: triangle, chevron, and arrow patterns
classic bow
long layered necklaces
patterned and sheer tights
legging varieties
leg warmers
spats
thick eyeglass frames
basket woven large handbags
sleek clutches
foliage references
metallic embellishments
high waistlines
skinny and wide waist belts
short leather jackets
pencil pants
animal
plaid
brocade
muted gray and camel 
cargo and military styles
faux furs
clean cuts
big silhouettes
bohemian style 
over-the-top grandeur 
loud prints 
big jewelry

Trending theme
harvest
gourds and pumpkins
vintage industrial
farm accents
orchard and vineyard
classic fall fruits and vegetables
glass and clay jars
bountiful table spreads
woodland
natural colors
rich fabrics
the hearth
played-up textures
fall and autumn
Oktoberfest
Thanksgiving
holiday parties
opal
Libra
Scorpio

Decorative Packaging Solutions
baker's twine
waxed linen
velvet ribbons
kraft
butcher
wax paper
glassine bags
gift tags
embellishments
sticker labels
personalized stamps
glitter
cupcake toppers
gift wrap
kits

Woodland Emphasis and Natural History
forest animals
foxes
bears
owls
feathers
acorns
pine cones
nuts
woodgrain
branches
logs
leaves
nature
taxidermy
raw minerals
stones
nests
foliage
claws
scientific charts
diagrams
bones
antlers
species


Color Trends
rusts
blacks
punches of turquoise
rich earth tones
mustards
deep berries and wine
muted greens
gray
camel 
solids
orange & black
purple
green & black
yellow
orange & white
red & white
green & red

Other Keywords
unconventional weddings
photo-booth
DIY photo booth props
film
film strips
geometric and tribal
colorblock patterns
weaves
bold colors
stripes
chevron
triangle
arrow
warrior references
intricate beading
collar necklaces
neutral materials
rustic
industrial
steampunk
feathers
leather
stone
clay
personalization
names
initials
symbols
zodiacs
monograms
quotes
phrases
fingerprints
photographs
portraits
numbers
technical
portable
gadgets
gadget cases
gadget carriers
docking solutions


Editing to add this from April:
** * Treasury Tip: We'll be looking to highlight member curated gift guides involving the above topics. If you are making related collections/lists, tag your appropriate treasury with the tag "gift guide" and any relevant guide themes listed above. ***



"# Who's it for? Gifts for her, him, children, babies, teens, grandparents, hostess, boss, coworkers, friends, teachers, significant others and the person who seems to have everything.
# Personality Type: The gourmet, pet lover, gardener, bibliophile, tech lover, do-it-yourselfer, traveler, fashionista, sports fanatic, outdoor enthusiast and the entertainment buff.
# Type of Gift: Personalized gifts, ornaments, advent calendars, stocking stuffers, eco-friendly options, gag gifts, home and party decor.

6 comments:

the merriweather council said...

great work tara! very helpful thanks!

popwhiz said...

Thanks! This will be way easier to reference than the actual merchandising desk post. :D

priti said...

Thanx a ton for doing all this hard work!

Deb said...

Bookmarked, thank you!

petite carousel said...

Thank you for sharing this!

ironside said...

thanks so much for posting this! so helpful:)